China beckons for BFCitC

China beckons for BFCitC

Staff from Burnley FC in the Community recently travelled overseas, visiting both China and Malaysia to explore opportunities to deliver community football-based activities in Southeast Asia.

The visit was in conjunction with BFCitC’s official licensed partner overseas, PDC Sports, and the jam-packed trip focused primarily on how BFCitC’s sporting provision can be rolled out to schools and organisations across China.

During our time in the country, staff visited the provinces of both Jiangxi and Fujian and, as part of a schools’ roadshow, delivered seminars to teachers, head teachers and government ministers at numerous clubs and primary schools.

Headed up by both Neil Hart, Chief Executive Officer of BFCitC, and Paul Wozny, Head of Football Development (Overseas) at BFCitC, the seminars showcased the opportunities available to propel the footballing curriculum in schools via BFCitC’s dynamic and engaging community programmes. The team also ran a number of coaching sessions with pupils at each school to demonstrate best practice and to show staff first-hand the delivery of the provision in action.

BFCitC is teaming up with these schools and partner organisations to develop a bespoke programme of community football activities for 4-12-year-olds in China. The programme of work will be initially piloted from spring 2018.

Neil Hart, Chief Executive Officer of Burnley FC in the Community, said: “We enjoyed a rewarding and productive trip overseas and I would like to thank PDC Sports for facilitating our time in China. We were warmly welcomed to each organisation and it was fantastic to take a look around each one of their excellent facilities.”

“The Premier League, and indeed Burnley FC, are brands with a global appeal and it’s very clear that there are so many opportunities to reach out, through football, to communities across the world. There is huge support from the Chinese government to really develop community football-based activities in the country and we look forward to being a part of that drive.”

As part of the trip, staff later travelled to Malaysia to meet with the Sabah FA and Sarawak FA to discuss further partnership opportunities and the scope to deliver coach education in the region.