Premier League Kicks teams up with the JJ Effect

Premier League Kicks teams up with the JJ Effect

The Premier League Kicks programme recently hosted an educational workshop with the JJ Effect for young people who participate on both Burnley FC in the Community’s and Everton in the Community’s Kicks programmes.


The JJ Effect is a Charity which was founded by Byron Highton, who tragically lost his brother to knife crime in 2014. This workshop is one of the UK’s most powerful anti-knife crime presentations.

The charity aims to support and educate young people in areas such as knife crime, grooming and criminal exploitation. Byron and his team display their ideas in a number of  ways to reinforce their message , this is usually done through personal hard-hitting videos as well as first-hand experiences through guest speakers.

The team have delivered twice to two different Premier League Kicks groups at Burnley FC in the Community in recent months.

Premier League Kicks Co-ordinator Lewis Hickie highlighted the positive impact that this is having on the young people at Kicks.

“We have young people attending our sessions who still talk about our hard-hitting presentations. After attendance, many have said that the message will stay with them for the rest of their life and that they will never carry a weapon.”

“The workshop gripped both sets of young people from the outset, engaging them in conversations and debates. The individuals were fully engaged in the presentation.”

“Byron was able to provide a hard-hitting experience for our young people whilst managing to remain down to earth and lighthearted where appropriate. Young people were educated on how to help an individual who may have been stabbed which could be really beneficial if they find themselves in a situation where someone needs help. The content of the workshop is very real and has a huge resonance with the audience, which is exactly what we want.”

“After the workshop, both groups made their way to the Leisure Box Facility in Brierfield where they played two fixtures against one another. The PL kicks participants from the Leisure Box competed against two very strong Everton in the Community sides.”

“Our Kicks participants were able to win both games 2-1 and 2-0 and we look forward to the reverse fixtures in the near future.”

For more information or to book Byron for one of his classes please see the link –